This post originally appeared on Experience Academy founder Michel Falcon’s personal blog. Let me begin by explaining that a Customer Advisory Board (CAB) is not a boring focus group. The fact that organizations would stand behind a pane of glass and watch how customers interact frankly gives me the chills. A CAB is an internal […]
Author Archive | Spencer Toth
Developing Loyalty Through Creating Micro Customer Experiences
Customer loyalty is an increasingly important consideration for businesses, as the cost of customer acquisition rises. Customer loyalty comes from many things, but loyalty primarily develops from customers interacting with a company that always has their best interests at heart. Many companies wonder how they can develop loyalty in this way, through becoming more customer-centric. […]